How to Craft a Successful Newsletter

October 7, 2012 by  | Leave a Comment Filed under: Email 

Newsletters are a great way for dentists to reach their clients and potential clients, as well as stay top of mind. Many brands use newsletters to contact, inform, and learn from their customers. There are several key pieces of advice to heed when creating a newsletter for the first time. Have A (read on...)



Should You Juggle Multiple Email Systems?

February 2, 2012 by  | Leave a Comment Filed under: Email 

Does the format of your emails make a difference? In my opinion, yes it does. Though not always in the same way that you might expect. Also, the “best” format may be different in various different contexts. I use several different email systems, each for a different purpose. Yes (read on...)

All The News That’s Fit To Print (Or To Sell Your Products)

January 13, 2012 by  | Leave a Comment Filed under: Email 

If you have any kind of direct to consumer business, chances are good that many of your customers wouldn’t mind hearing from you from time to time. The caveat of course is that what you say must be interesting or useful to them. If all you do is send out sales notices or make attempts to (read on...)

Mailchimp + iPad Giveaway = Newsletter Success

November 4, 2011 by  | Leave a Comment Filed under: Email 

Getting people to sign up for your newsletter isn’t always easy. Even if you have killer content, the hurdle of signing up is often too much of a barrier. If you’re finding signups to be a little slow, consider leveraging Mailchimp and the draw of the iPad. We use a new iPad to (read on...)

MailChimp Marketing Advantages – 3 Pros of MailChimp for E-Zines, Group Emails, and Newsletters

October 4, 2011 by  | Leave a Comment Filed under: Email 

We all like free, right? But there is usually a catch. Not this time. A tool I’ve found indispensable for creating and managing online marketing campaigns is MailChimp. For those of you who send out an e-zine, newsletter, group email, or current specials via email, MailChimp is a web based (read on...)

Email Design – The Basics

August 12, 2011 by  | Leave a Comment Filed under: Email 

When I say efficient design, I mean that the newsletter should inspire confidence, build a relation of trust and loyalty between your business and costumers and in no case it should annoy or create negative associations. The most important things for a good email design are: it should to be (read on...)

How to Structure an Email Follow Up Series

March 17, 2011 by  | Leave a Comment Filed under: Email 

Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don’t let that keep you from your share of the profits! Print and follow these instructions; you’ll soon be following up with finesse. (Examples in this (read on...)

11 Extraordinary Ways To Expand Your Subscriber List

March 17, 2011 by  | Leave a Comment Filed under: Email 

Here are 11 ways to expand your subscriber list:1. Use a conversational writing tone. It makes a connection. Yet, don’t get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I’s to half or less of the yous.2. Spread the knowledge (read on...)

Email Newsletter – What Type of Email Newsletter Will You Publish (HTML or Text)?

January 26, 2011 by  | Leave a Comment Filed under: Email 

As the publisher of an email newsletter you’ve entered the world of content marketing. The basic premise behind newsletter marketing is that you will send readers useful content, they will let you know if they are reading it by clicking thru for more information, buying your services, (read on...)

Email Marketing Mistakes – Long Email

January 26, 2011 by  | Leave a Comment Filed under: Email 

Email marketing is quite simply one of the most profitable businesses you can participate in on the web today. Despite the popularity of social networking media such as Facebook, there are still many people who use it more than their phone. Email is global and you can profit from people (read on...)