How to Create Great Landing Pages to Boost Your PPC Campaigns

October 1, 2012 by  | Leave a Comment Filed under: PPC 

The world of Internet marketing changes rapidly, and the term “landing page” is one that is relatively new to online businesses. If you haven’t heard the term before, it refers to a specific web page that is reached when a potential customer clicks on a PPC ad. These pages are (read on...)



PPC Services: Important Considerations When Choosing a Provider

October 1, 2012 by  | Leave a Comment Filed under: PPC 

Pay-per-click campaigns are implemented to help you attract the right kind of business using online ads. They often supplement SEO campaigns, which essentially help your business website rank well in search engine listings. However, it is important to be familiar with the basic tenets that make (read on...)

A Few Tips on Boosting Your Pay Per Click (PPC) Traffic

October 1, 2012 by  | Leave a Comment Filed under: PPC 

Increasing your pay per click (PPC) traffic and optimising your PPC campaign is a common problem for anyone who is trying to get the biggest bang for their buck. A poorly run pay per click campaign can haemorrhage money whilst simultaneously bring in the wrong kind of traffic. This can be due to (read on...)

Conquering New Heights With PPC Advertising

October 1, 2012 by  | Leave a Comment Filed under: PPC 

Many advertising companies have dominated the world with popular and effective campaigns that brought high revenue to small and medium scale businesses. Customers now have a lot of options online that they are sometimes too tired to browse on other pages and end up selecting the top result. (read on...)

Effective Pay Per Click Services for Ad Campaigns

October 1, 2012 by  | Leave a Comment Filed under: PPC 

As what many internet marketers have proven, using pay per click services is the ultimate solution for enhancing the conversion rates of your website and for improving your online sales. In PPC advertising, your advertisements are typically hosted on search engine results or partner websites. (read on...)

Do Facebook Ads Work?

October 1, 2012 by  | Leave a Comment Filed under: Search 

The question of the effectiveness of Facebook advertising is something online marketers have pondered on since the social media giant opened its doors to advertisers in 2010. Facebook had at that stage already attracted over 400 million users, who could join for free, so the next logical step was (read on...)

Understanding The Concept of Pay Per Click Marketing

July 21, 2012 by  | Leave a Comment Filed under: PPC 

Pay per Click is essentially an auction to get your advert shown on the search results pages based upon specific keywords. Search engines call these advert sponsored links or sponsored ads and they appear above and to the side of natural search results. As it’s an auction it is governed by (read on...)

How To Set Up A Successful Pay-Per-Click Campaign

July 21, 2012 by  | Leave a Comment Filed under: PPC 

If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site. The concept is pretty simple. You create an ad. You place a price upon its (read on...)

Five Types of AdWords Ads That Can Improve Your Pay Per Click Performance

July 21, 2012 by  | Leave a Comment Filed under: PPC 

When setting up an AdWords account, it is easy to sort-of get stuck in the rut of thinking in terms of the traditional PPC model: text ads displayed on search results pages. And for good reason – it works! However, Google now provides many ad options beyond just the two line (plus title) (read on...)

Google AdWords – Your Best Keyword Research Tool

July 10, 2012 by  | Leave a Comment Filed under: PPC 

Search engines rely on the words typed in the search box to determine the result they will generate for such search query. Those words typed in the search box are called keywords. Keyword Research on the other hand is the method of finding out the words or phrases commonly used by potential (read on...)

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