Email Marketing – Results From the Best Split Testing Campaigns

May 7, 2011 by  | Leave a Comment Filed under: Email 

The best way to improve email marketing campaign results is to test and analyze campaign results for your specific audience. As an email marketing vendor, we analyzed the results of several thousand email campaigns to get a better perspective of what works, and what doesn’t work for (read on...)

Email Marketing Tips to Increase Response Rates

September 30, 2010 by  | Leave a Comment Filed under: Email 

A 2010 study by Epsilon and the DMA found that email volume had increased over 10 percent during the year, but open rates were stagnant and click-through rates were down. There’s more email marketing noise out there than ever, but there are ways you can break through the clutter and get (read on...)

Targeted Messaging Improves Response Rates

August 23, 2010 by  | Leave a Comment Filed under: Email 

When you send an email or direct mail to your customer list, do you divide your list into logical groups? If not, you may be missing a great opportunity to understand your customer better and, from that understanding, create messages to which each customer type is more likely to respond. As an (read on...)

Email Delivery, Bounce, Open and Response Rates

August 5, 2010 by  | Leave a Comment Filed under: Email 

In Email Marketing, there are lots of stuff you need to know i.e., email delivery rates, bounce rates, open and response rates. This technique is one of the best online marketing weapons. First thing we need to learn is how to improve our email delivery rates, this is the percentage of successful (read on...)

Drastically Increase Your Email Response Rates by Writing Effective Subject Lines

January 25, 2009 by  | Leave a Comment Filed under: other 

If you do any kind of email marketing or followup, you’ll know that the most important part of an email is the subject line. The fact is, if you don’t put enough thought into creating an effective subject line then you just simply won’t be successful. Having a good subject line (read on...)