Hyperrealism As a Motivating Factor in Web Video

If there is one thing every Web business executive can agree on, it’s that websites need to motivate people to act. That action can be to place an order, send an email, pick-up the phone, or maybe just join a mailing list, but whatever the intended response, your website must cause a (read on...)

Video Microsites – The Brand Story Campaign Solution

Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds (read on...)

How to Develop a Brand Story Communication Strategy

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your (read on...)

Does Your Website Need a Magic Act?

In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales. client was suitably impressed with our thoughts but there was one problem, the product line that (read on...)

Create a Branded Website Host

The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment. The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect (read on...)

Upgrading Your Company Website

Dealing with website development issues can be an overwhelming task. There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests. To avoid project (read on...)