Why SMEs Need to Focus on SEO, Social Media and Building Trust in Order to Survive

Recent research found that 83% of all buying decisions are researched online – so if you’re not there and people can’t find you then they’re not going to buy from you. In other words, not having a digital marketing strategy is suicidal for SMEs. SEO SEO should not just be (read on...)

On-Page SEO

Step 1: Keyword Research Before coding is begun, research which keywords are the best to use. Use the Google AdWords Keyword Tool to find out how frequently each keyword combination is searched for. This lets you know whether it is worth targeting a particular phrase. Then use the Google page (read on...)

SEO Tips For Small Business

With over 10 billion web pages on the internet, and with 70% of all buyers researching on the internet before they buy, it makes sense for a small business to make their website “search engine friendly” as a key first step to improved traffic and business opportunities. There are a (read on...)

Increasing Your Sales Through Small Business SEO

Search engine optimization, also known as SEO, is an important step that every small business should take in order to succeed. Through SEO, the website that you set up for your small business would get the internet exposure that it needs. How does small business SEO work? Just like a regular (read on...)

How Search Engines Work – Web Spiders and Crawlers

Perhaps it’s best to start off here by making a slight, but important distinction about Search Engines, and that is that generally when people mention the term Internet Search Engines, what they’re actually are referring to – at least in this day and age – are World Wide (read on...)

Make Your Website Stand Out From the Crowd With Search Engine Optimisation

If you want to succeed in the fierce and competitive world of e-commerce it is essential to have a website that will make you stand out from the crowd and that will market you and your product effectively. You may have a fantastic product or service, or something really important to shout about, (read on...)

Anchor Text Can Boost Your Rankings With Search Engine, Done the Right Way

“Anchor text”, have you ever wondered what it REALLY means?. I have more than once. There are marketers out there that still don’t know how to benefit from it. Here are a simple explanation and how it can help your rankings with the search engines. I like it simple. The text on (read on...)

Techniques For SEO – HTML and Web Design Analysis and Reporting

In continuation of our SEO techniques for website analysis and reporting here we present a detailed study on the overall HTML and web design of the website to be optimized. 1. Page Size. Page size is defined as the sum of all the files combined that are displayed on your web page. The size is (read on...)

Current Methods of Increasing Your Web Ranking According to Search Engines

How much money are you losing by having your web site showing up on page two or twenty two of the search engine results? The cost to your business could be significant especially if you take into account the life time value of a new customer you may have been able to serve had your web site (read on...)

Using Keywords to Boost Search Engine Optimization

Proper keyword usage is a determining factor in your online success and website presence. The objective of using keywords to boost Search Engine Optimization is to organically (naturally) rank high in Google and the other search engines. Effective search engine optimization (SEO) along with (read on...)