Search Engine Optimization and Social Media

What exactly does this mean? Let’s use Twitter for example, the text and info in your “status update” will be indxed, but the search engine bot will not follow the URL you’ve linked to and index that site. Now you may ask, why even link to your websites in the first place? (read on...)

New Year, New Goals, New Search Marketing Methods

As I am writing this it is almost the end of 2009. The first decade in the twenty-first century is coming to a close and many things have been discovered and changed over the last ten years. The use of search engines and the Internet in general has increased in population size and in speed. Now, (read on...)

Video & YouTube Optimization – Is it Part of Your Social Media Campaign?

Video optimization is the practice of uploading videos on various video sharing websites to attract viewers and create a steady flow of traffic back to your website. YouTube being the most popular video sharing website on the Internet today, companies are becoming more social media savvy through (read on...)

Widget Box the Perfect Resource For SEO & SMO

So you have a company blog that you’ve just created. It’s practically empty except for one or two posts. It looks bare and you want to take the next step and optimize your blog so that you can build up a consistent flow of traffic. What can you do and where do you go? Widgets are the (read on...)

How to Use YouTube to Promote Your Business?

Ever since social networks started storming the internet video broadcasts online soared also.  Many users that run blogs and even sites have started to broadcast videos on their sites to give the reader a break and allow visitors to sit back and watch videos rather than read information.  (read on...)

Expand the Reach of Your Email Marketing With Social Networking

You can leverage the opportunity to reach out further with your email marketing if you include ’share’ links to social networks. The average number of people in a social network varies depending on the age group and ranges from about 50 to 500 with the younger set at the higher end. (read on...)

SMO Instead of SEO

If you are tired of hearing the term SEO (search engine optimization) maybe you should start to focus on SMO. SMO, or social media optimization, is an exciting way to breathe new life into any website, even those that have been left on the back burner for a few years. SMO utilizes the power of (read on...)

Is Viral Marketing Better Than SEO?

Like a grass-roots movement, viral marketing can spread like wildfire and generate more traffic to your site than traditional SEO. Is that true? Does that mean SEO is obsolete and we all should be working hard to create as much viral marketing as possible? The answer, I think, is…maybe. SEO (read on...)

Viral Marketing For Your Business

The term viral marketing often evokes confusion and sometimes a little fear, but let me assure you it is harmless. If anything, when applied correctly it can be one of the most powerful tools for your business. Viral Marketing describes any strategy that encourages people to pass on a marketing (read on...)

Banner Advertising Gives Great Returns on Investment

Banner advertising is one of the most effective way of to drive traffic to your Web business and get a great return on investment. It had seemed at one point the with all the talk about Web 2.0 and social media and social networks that many had turned their backs on the simply yet super effective (read on...)