Why Testing

February 8, 2009 by  | Leave a Comment Filed under: Search 

The key to increasing profits and lowering costs over time is continually testing one advertisement against the other… one offer against another… one headline against another… and so on… until you find the best performing piece. This process is called ‘testing and tracking’ and is one (read on...)

Finding Search Engine Keyword Phrases to Higher Engine Placement

January 24, 2009 by  | Leave a Comment Filed under: Search 

A search engine keyword phrase should be selected only after you conduct the proper research.  To do this, you will need a tool.  It might be a free or even a paid search engine keyword research tool.  Either way you go, you will have to put in some amount of time before you can effectively (read on...)