10 Rules to Avoid the YouTube "Slap"!

You’ve heard of the “Google slap” where accounts are banned with no warning, sometimes for life. Well YouTube and even Twitter have followed suit far more aggressively recently. At least Twitter I’ve heard will work with you to rectify the issue and correct your alleged (read on...)

Attorney Video – 5 Reasons Not to Create a New Video Each Month

1. It’s too expensive2. It takes too much time3. You have nothing new to say4. Nobody wants to watch you online5. You don’t know how to create video 1. It’s too expensive: This can be true. Why is it expensive? Because of the time and effort involved to edit, color correct, and (read on...)

What Makes a Great Video? The Answer May Surprise You

Videos have become an important part of blogging. In fact video blogs have become hot, and shows no signs of slowing down. Remember we are use to watching television, film, movies. It makes sense that it would translate well to blogging. One of reasons you are probably seeing a surge in online (read on...)

How To Write Effective Email Copy

Its easier than you might think. However, while some are naturals at writing, most of us have to practice our writing skills. One of the biggest things to remember when writing email copy is to write as if you’re writing an email to a friend or family member, as if you are talking with (read on...)

How to Use YouTube to Promote Your Business

Whether you work as part of a small business or a larger organisation, YouTube can be used as a platform on which to promote your service or product and, in turn, drive traffic to your website and boost your brand recognition. Getting the right angle and making your video worthy of viewing is (read on...)

Video Commerce – The Next Step For the Internet

The three Internet trends are: 1. Those one-minute videos on You Tube have well proven they can sell products and services in an efficient and low cost way. Businesses have taken note. 2. A wave of low cost two way internet video services (aka video conferencing) is coming on the market which (read on...)

The 10 Commandments For Lawyers Who Use Video

Here are my rules for attorneys who advertise and market themselves using video; they apply to every lawyer who creates attorney video and they’re mostly common sense, but because we’re attorneys, nothing is ever as it seems. 1. Thou shall not disparage another lawyer in your video2. (read on...)

Spectacular Content Presentation Tips – Stick to the Basics When Doing Video Marketing

Anyone who wants to can make a video using their camera phone and upload it to the internet. Sometimes these videos are effective. More often they are not. In order to increase the effectiveness of your marketing video, follow the basic rules… Put your camera on a tripod or stand of some (read on...)

Online Video Marketing – How to Keep Your Audience Stuck to the Screen

OK, so you want to use video marketing to enhance your presence or your product, cool. Lets get into 4 main areas which i think will help you increase the amount of conversions from the views you receive. By now, you would of noticed that online video marketing is a big thing, but not many people (read on...)

VSEO – What is Video Search Engine Optimization

VSEO is to put it in a way that everyone can understand is optimizing your videos to drive as much traffic to them as humanly possible. VSEO has been around for a little while now, however the impact its going to have on the way we market our products is going to make a big difference. In 2007 (read on...)