The Importance of a Website Analysis

A website analysis is the best place to start when considering or beginning an SEO campaign. In order to execute successful SEO it makes sense to investigate where your problem areas lie and what needs immediate attention.

The significant benefits of a website analysis are as follows;

Identify Internal Problems

A Website analysis checks all of the structural elements of a website that are relevant to SEO. It makes sure that metadata is included where it is supposed to be and checks the quality of your internal and external links and anchors. Your analysis will also advise on how deep your pages are (how many clicks it takes to get to), how old (or last updated), if they take too long to load (kilobytes) and how accessible your website is to Search Engines (robots file and sitemap).

Making sure these important structural elements are correct not only ensures the Search Engines can correctly navigate their way around your website, it also lays a strong foundation for any future SEO work or adjustments.

On Page Issues

The website analysis will report on all of the on page elements to make sure that everything that should be on the site, is there, and that these elements are sufficiently optimized. This includes mainly menu, image and link data, such as titles and alt tags.

Find Out More About Ideal Keywords To Target

Along with the analysis report, there will usually be a limited amount of keyword research and recommendations based on keywords that you initially supplied. These recommendations can act as a guide to whether you need to put in some extra research time to select a list of better targeted keywords or whether the ones you currently have, are going to work well for you.

What Is Working Well For Your Site?

Not everything in the website analysis is negative. The majority of websites have at least one good thing going for them, whether it is their design, colours, menu systems or great copy. Most business people have trouble seeing their website objectively, and often don’t realise or overlook their current assets. A little encouragement in these areas can turn a good thing into a great thing.

Current Site Popularity and Ranking

Do you know what sites have links to you? There is quite a large importance placed on the amount of websites and the quality of those websites that link back to you. This is because having good quality links shows the Search Engines that your site contains relevant content and there is a bunch of other well ranked websites that think so too. Your website analysis will show you which sites are linking to you and the quality of these sites.

Do you know what pages of your website have actually been found by search engines? The website analysis provides an indexed pages report which cover all the major search engines so you can see which pages have been found and which have been missed for some reason. The analysis also will contain a complete ranking report, which shows you where you are currently ranked for your selected keywords.

The Human Element

As gaining popularity with the search engines is only 50% of the answer to increasing your website’s business, a good website analysis should include a human element. An SEO expert can manually scour your site checking that links go to the right place, your images are of decent quality and your site is aesthetically pleasing. As first impressions are quite important to people, your website should be up to standard and easy to use. A manual assessment of the quality of your site’s content (how well it’s written, the spelling and grammar), the amount of content and its keyword usage will help to gauge your website’s standard. Your analysis should also give you advice about layout, usability and the reflection of your business and its individuality within the website. These are the points that influence people’s decision when they convert from browsers to buyers.

Prioritize Your SEO Campaign

One of the most useful aspects of the website analysis is that it puts your SEO needs into perspective. It is much easier to prioritise an already created list of things to do than it is to prioritise some categories that you know exist but know nothing about. The analysis is a great way to gain understanding into the SEO process and see clearly what you need and why you need it. It’s also a good opportunity to take advantage of the SEO expert who performed the analysis and ask them as many questions about it as possible.

Free Or Paid

When choosing who completes your initial website analysis, be wary of the ‘free website analysis’ that seems to be continually offered online by SEO companies. They all tend to be obligation free, but are they completing these reports with the welfare of your company in mind, or their own? There is no doubt that there is benefit to be gained, no matter who carries out your report, but keep in mind that companies that charge a small fee for this service are more likely to be open, honest and forthcoming with their findings, recommendations and advice than the ones who are using the service as a stepping stone to further sales.

Not many people realise that they have the small errors within their website that create such a big impact to the search engines. Not many people know off hand what search engines are looking for. Usually it takes just a few minor adjustments to see some drastic results, but the only way to find out what needs tweaking without paying outright for the whole kit and kaboodle is to get yourself a website analysis. Every SEO company boasts different qualities and a different customer service focus. Shop around until you find a company that sits right with your values and personality.

Get Seen Online focuses on the individuality and uniqueness of your business. For more information about our website analysis, click here.

http://www.getseenonline.com.au
Helping your business to get seen online!

Article Source:

http://EzineArticles.com/?expert=James_Whitrow

How to Plan a Search Engine Optimization Campaign

You need to do search engine optimization of your website in order to boost its rankings in all major search engines. However, to get expected results you need to plan your SEO campaigns wisely. A well-planned SEO campaign can do wonders for your website. However, lack of proper planning can result in disasters or failure of your SEO campaigns.

Planning SEO Campaigns

Search Engine Optimization of a website involves two important things: On-Page Optimization and Off-Page Optimization. On-Page optimization helps in making a website search engine friendly whereas off-page optimizations deals with all web promotion activities.

Website Analysis – Before you begin execution of your SEO campaign, you need to analyze the website and its all aspects properly. You need to do a thorough research of website niche business, customer segments, and competitors in its niche business. It helps in making a perfect plan for website optimization.

Keyword Analysis – Right keywords are the key to success of every Search Engine Optimization campaign. Therefore, you need to select the keywords very carefully. Check the search volume of keywords, effectiveness of current search results for particular keywords, and probability of using those keywords from end user’s point of view. Experts also recommend taking help of Worktracker and Google Keyword Research tool for better keyword analysis.

SEO Action Plan – Once the process of website and keywords analysis are over, you need to make an SEO action plan. It includes number of actions that you are going to implement periodically. That is number of directory submissions, article submissions, search engine submissions, and all other off-page activities like PR distribution and Forums posting.

Yes, it is very important to follow the action plan. Doing a lot of work in one week and sitting idle for next couple of days will not result expected success. Therefore, you need to fix the amount of work that you will do daily/weekly/monthly for a website. After sometime, you also need to track the progress using a good website analytics tool (like Google Analytics/Urchin).

Aforementioned suggestions are essential pre-requisites for every SEO campaigns. Without it, you cannot expect getting desired level of success in search engine optimization of a website. Well, if you are not having enough knowledge of experience of doing SEO of a website, you can hire any of the affordable SEO companies, who will optimize your website.

Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit us at: http://www.easysubmission.net

Article Source:

http://EzineArticles.com/?expert=Jessy_Rider

Using Google Analytics – Website Optimization For Visitors

Google Analytics is a free service to track visitors offered by Google. It is a very detailed web analytics solution to analyze website traffic. It can be used to track where the visitors come from, which pages are most visited, what browsers are used to browse our pages, countries where the visits came from and a lot of other parameters. Each parameter can give us a lot of valuable information. Google Analytics can help us to improve the performance of the website. There are many ways how to do it. Here are listed some of the most important parameters that give us a lot of information about our website.

Keywords
The keywords tell us what were the visitors searching for when they came to our website. This is maybe the most important information for web page optimization. If we know what people are searching for then we can try to provide this information, service or product.

Traffic Sources
This tells us where the visitors are coming from. We will have a mixture of organic searches, referrals and direct visits. Organic traffic is the traffic from search engines. This is the most important source of traffic. Referrals are other websites that link to our pages. Direct visits mean that visitors have directly typed our web address or selected the website from some bookmark. High number of direct visits means that either people like our website or we have a domain which is a popular keyword.

Top Content
Here you can get information about the most visited pages. This is also a valuable information. If some pages are not visited as expected then there could be many reasons for this. Maybe we have difficult navigation or menus at wrong places, bad menu text, or maybe some pages just don’t rank well because of duplicate content.

Exit Pages
This is the point where we loose visitors. If we can find out the reason why visitors are leaving our pages or what they are looking for, then maybe we can do something.

Goals
Goals are specific pages that are visited after some action has been completed. This can be a “thank you” page after purchase or any other page which confirms some user action. By setting goals we can directly measure how many times some product was purchased, downloaded or just particular page visited.

Map Overlay
This map shows us where the visitors are coming from. If we get a lot of visitors from one country or region then there must be a reason for this. If we can find out that reason then we have some additional information to further optimize our website. Google Analytics is a very powerful tool to analyze website visits. Optimized websites should be the goal of every website owner. Of course, optimized for human visitors, not only for search engines.

The author uses Analytics for every website he creates. His latest project is the JTAG cables website where you can get information about various JTAG interfaces and JTAG pinout configurations.

Article Source:

http://EzineArticles.com/?expert=Jan_Pascal

Are You Concerned That Your Website Doesn’t Get Much Traffic?

Are you disappointed that your website rarely brings in new business? Are you frustrated that competitor websites rank ahead of yours on Google? If you answered “yes” to any of these questions, then SEO (search engine optimization) can help. SEO helps company websites rise to the top of Google, Yahoo and Bing without spending a dime on advertising.

Today there will be millions of searches performed on Google, Yahoo, and Bing. Some of those searches will be for the products or services you sell. You need to be sure your site comes up so prospects find you.

SEO is one of the most cost-effective forms of marketing.

Your website must come up in the top 10 listings of Google for your site’s main keywords, or it’s virtually invisible. Studies show that 91% of searchers don’t click past the first page of results. You probably don’t go past page one yourself!

Secure prominent top placement on the search engines and you’ll experience these valuable benefits:

Increased Website Traffic – More targeted visitors to your site = more $$$.

Qualified Leads – Prospects who find you through an online search are specifically seeking your product or service.

Higher Returns on Your Marketing Dollars – SEO costs far less than paid advertising. Yet its impact lasts longer. Your top ranked website is working for you 24/7!

Brand Recognition – SEO helps position your company as the leader in its niche.

Referral Power – Think of a search engine as a third-party referral source. If your website appears in the top 10 natural search results of Google, your business is instantly perceived as a trusted resource.

Traditional Advertising Doesn’t Work Anymore

The old forms of promotion are no longer effective. Stop wasting money on print ads, direct mail and other forms of outdated marketing. Instead, make the most of your internet presence. These days over 80% of online consumers start their quest for a product or service using a search engine. And 60 million people use search engines daily. Can your company honestly afford to ignore this massive audience?

Best of all, the traffic you’ll get from ranking high on the search engines won’t cost you a cent. It’s free advertising for your business. If you don’t take advantage of it, you’re essentially leaving money on the table… for your competitors to grab!

SearchXcel’s team of SEO professionals will tell you exactly what’s needed to get your site moving up in the rankings and bringing you new clients. To get your free Website Analysis, visit – http://www.searchxcel.com. Or you may contact us at (877) 400-0252, info@searchxcel.com.

Article Source:

http://EzineArticles.com/?expert=Kenn_Jones

How to Get Found on the Internet

Since we started offering our free website analysis, we are getting more and more enquires from business owners and have learned that the most of them have trouble getting traffic to their website. Through our analysis we found out that the most people are not using the right key phrases in their websites, and don’t put relevant keywords in the important places.

So how can you find out what keywords are right for your website? First of all define:

* What is your business about? What are you charging clients for?

* What does your website and other advertising copy say?

* What do you think your customers are searching for?

Second: find keywords and key phrases that your customers use. (The terms you use in your business may be very different from the words your customers use, for example: a travel agency uses the phrase “low air fares”, but the most people search on search engines with the term “cheap flights”, so the search engines will just display in their results pages, websites which use the term “cheap flights”)

The key is to find the words and phrases people use when looking for your products and services on search engines and then plan your websites internal and external link structure with them.”

Here are some hints to consider to help you understand your prospects thinking better:

Try to find out the motivations and intent of your potential customers.

* What questions will they be asking?

* What do they want to accomplish?

(Use these questions to start a list of keywords and key phrases.)

There are two types of buyers. Some of them think methodically and logically and ask lots of “how” and “what” questions.

The other ones are more emotional and rational in their search. They are more concerned with the results and the experience, e.g. “getting cheap flights”, “best books about …” etc.

How can you think like your prospect? Ask yourself “why” questions, like: “Why would people need my product or service?”

Third: find out how much competition you have on the Internet and who they are. By looking at their websites you can find more key terms for your list and you can collect content ideas for your own website. We know that keyword research is a very time intensive process, so if you need help with your keyword strategy and analysis, ask us.

We can identify the keyword sets and key phrases for you which are in high demand and the ones which will be effective (that means they are in demand, but have the least competition).

With the identified keywords and key phrases for each of your pages, we can place them where they will be found by search engines and we will give you additional recommendations and ideas for effective internal and external keyword placement and work with you to get it done. We can also find for you effective niche keywords for which you could plan to get more content and pages into your website, to attract more quality customers to your site. To identify niches is a good way to get a very high ranking on search engines, because your competition for those phrases would be reduced.